Stories

What Does “2-Ply” Mean? And Why It Matters for Cashmere

What Does “2-Ply” Mean? And Why It Matters for ...

If you’ve ever heard the words “2-ply” or “two ends” when it comes to cashmere, you might think, what on earth does that mean? The truth is, it’s one of...

What Does “2-Ply” Mean? And Why It Matters for ...

If you’ve ever heard the words “2-ply” or “two ends” when it comes to cashmere, you might think, what on earth does that mean? The truth is, it’s one of...

Why Cashmere is Worth the Investment?

Why Cashmere is Worth the Investment?

At Story Cashmere, every piece is designed to be loved for years – not just a season. It’s why I do what I do.

Why Cashmere is Worth the Investment?

At Story Cashmere, every piece is designed to be loved for years – not just a season. It’s why I do what I do.

The Value of Cashmere

The Value of Cashmere

In today's world, where the pursuit of a good deal is a common theme and expenses seem to rise steadily, navigating the fashion industry with a high-end product can be...

The Value of Cashmere

In today's world, where the pursuit of a good deal is a common theme and expenses seem to rise steadily, navigating the fashion industry with a high-end product can be...

How to remain authentic in a world that seems to be getting less authentic

How to remain authentic in a world that seems t...

OK, on one hand, you could start by saying that everyone is showing more and more of themselves online in relation to their businesses, and therefore it's very authentic – yes I...

How to remain authentic in a world that seems t...

OK, on one hand, you could start by saying that everyone is showing more and more of themselves online in relation to their businesses, and therefore it's very authentic – yes I...