Stories

What Does “2-Ply” Mean? And Why It Matters for Cashmere

What Does “2-Ply” Mean? And Why It Matters for ...

If you’ve ever heard the words “2-ply” or “two ends” when it comes to cashmere, you might think, what on earth does that mean? The truth is, it’s one of...

What Does “2-Ply” Mean? And Why It Matters for ...

If you’ve ever heard the words “2-ply” or “two ends” when it comes to cashmere, you might think, what on earth does that mean? The truth is, it’s one of...

Is Cashmere Worth the Investment? Here's what you really get for the price.

Is Cashmere Worth the Investment? Here's what y...

At Story Cashmere, every piece is designed to be loved for years – not just a season. It’s why I do what I do.

Is Cashmere Worth the Investment? Here's what y...

At Story Cashmere, every piece is designed to be loved for years – not just a season. It’s why I do what I do.

why is cashmere so expensive?

Why Is Cashmere So Expensive?

Are you asking yourself: why is cashmere so expensive? Is it worth buying expensive cashmere when you can get a cheaper blend for less than £100? Let's find out.

Why Is Cashmere So Expensive?

Are you asking yourself: why is cashmere so expensive? Is it worth buying expensive cashmere when you can get a cheaper blend for less than £100? Let's find out.

How to remain authentic in a world that seems to be getting less authentic

How to remain authentic in a world that seems t...

OK, on one hand, you could start by saying that everyone is showing more and more of themselves online in relation to their businesses, and therefore it's very authentic – yes I...

How to remain authentic in a world that seems t...

OK, on one hand, you could start by saying that everyone is showing more and more of themselves online in relation to their businesses, and therefore it's very authentic – yes I...