Stories

What Does “2-Ply” Mean? And Why It Matters for Cashmere

If you’ve ever heard the words “2-ply” or “two ends” when it comes to cashmere, you might think, what on earth does that mean? The truth is, it’s one of those small technical details that makes a b...

Why Cashmere is Worth the Investment?

At Story Cashmere, every piece is designed to be loved for years – not just a season. It’s why I do what I do.

The Value of Cashmere

In today's world, where the pursuit of a good deal is a common theme and expenses seem to rise steadily, navigating the fashion industry with a high-end product can be challenging, especially for ...

How to remain authentic in a world that seems to be getting less authentic

OK, on one hand, you could start by saying that everyone is showing more and more of themselves online in relation to their businesses, and therefore it's very authentic – yes I totally agree and I...